Tradeshow Speed Dating: Associations Now Piece

The One-on-One Compass

In the April/May issue of Associations Now, writer Jacqui Cook profiled the Biotechnology Industry Organization (BIO) and, appropriately for this post, the BIO One-on-One Partnering System.

They give a good synopsis of some of the challenges organizations – and people – face at a typical tradeshow. You’re going there to make contacts, not to mention spending money to do so, and there’s often no real structure, process, or easy ways to discern the value of that work.

Read on to learn more about BIO’s efforts to eliminate these problems, how the One-On-One Partnering System came to be, its evolution from index cards (!), and why the tradeshow industry as a whole may just be heading toward a ‘One-on-One Partnering’ approach.

In addition, here are some tips as it relates to our upcoming event, the BIO Business Forum.

  1. Take advantage of the being at the event and set up meetings.
  2. Get your elevator pitch down, make sure it’s on target, and know it cold.
  3. Do your homework, know who you’re meeting with, and know what they’re looking for.
  4. Get right down to business at the actual meeting – you don’t have a lot of time.
  5. Follow up, as the meeting is just the beginning! You can access the One-on-One system for a solid 120 days post-Convention.

Click to read the article!

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