myBIO and One-on-One Partnering… What’s the Difference?

The One-on-One Compass

This June, thousands will gather in the biotech hub of Boston!

One of the things the team has been hard at work on, is the online community of myBIO, as those who have attended the Convention in the past will recognize. It’s a very handy, interactive tool that allows you to track companies, communicate with other attendees, and get a bird’s-eye view of all the different events going on. As a registrant, you even have your own profile that can include your photo, your company’s website, and your own social media accounts, like LinkedIn and Twitter feeds.

For those who are completely new to the event, we thought we could dig in to some of the differences between myBIO, and what BIO One-on-One Partnering™ is. Here’s a brief run-down of some topics, the details of which will be discussed further into the post.

Table

Now let’s go into this in more depth.

Number 1:  What’s the difference between a personal event planner, and a meeting scheduler anyway? Essentially, you should use myBIO to plan your day around the events at the BIO Convention, such as the breakout sessions, keynotes, happy hours and so on. Think of it as Google Calendar, with a little Buzz thrown in. myBIO is not the platform that’s used to schedule private meetings with other companies and attendees. After all, the One-on-One Partnering System is all about that: Partnering. So One-on-One Partnering is what you use to send meeting requests to companies you otherwise wouldn’t have access to, and where you can let others know about your products or exciting additions to your pipeline.

Number 2:  How do I know if I have access to myBIO or BIO One-on-One Partnering? Will I know the difference? Yes, you will! If you’re coming to the BIO International Convention, you’re automatically given a myBIO account. It’s just a part of the registration process. In fact, profile details are taken directly from the information you provide during registration, so you don’t need to sign up for it.

One-on-One Partnering on the other hand, because it provides exclusive access to companies, is a separate designation when Registering. If you’re interested in the Business Forum, you must choose either the “Full Convention Access & Partnering” or the “Convention Access & Partnering” Registration Packages. Or if you’re an exhibitor, you would have received information regarding Partnering when registering your booth personnel. Another way to know: if you have it, we’ll send you login info for it, plus details, and step-by-step instructions on how to use Partnering effectively and successfully.

Number 3:  Okay, let’s say I’m signed up for both. Then how do I get to myBIO? And how do I get to One-on-One Partnering? myBIO is always accessible through the main Convention website, at convention.bio.org/mybio

To access BIO One-on-One Partnering, just visit the link in the email that contains your login credentials or go to: oneononepartnering.bio.org/BusinessForum2012. Plus, there are multiple ways to log in from the Convention website that will take you to this page, too.

Everything about Partnering is contained within the One-on-One site. So if you want to send a meeting request, if you want to see your calendar of meetings, when and where — the One-on-One Partnering System is your one-stop shop. You can also add notes to your delegate meeting calendar.

Number 4:  Tell me more about the differences between these two profiles. Think of it this way: the One-on-One Partnering System provides a detailed overview of all the participating companies and who and what they are, while myBIO is more of a look at the individuals within those companies and the events their participating in.

Those who are Partnering at the event will also receive emails from us, reminding you to publish your profile before our deadlines. It’s an easy process, but actually clicking the Publish and Save buttons on the site is important.

This allows your company to be fully visible and searchable in the Partnering System, which also tends to get companies more meetings. And if you’re ever unsure about which profile needs updating, you can always just follow the link we provide you in these emails.

Questions? Comments? Let us know!

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