The morning plenary session at BIO’s World Congress featured Jenny Cross from Mohawk Industries, makers of carpets, and Steven Mirshak of DuPont Tate & Lyle, suppliers of a biobased ingredient for Mohawk, discussing what consumers are looking for and how industrial biotech can meet their needs. Cross noted that their consumer research indicates that the typical consumer is looking for quality and durability, with price and “green” attributes coming second.
One point that Cross emphasized is that the carpet and flooring industry is a mature industry, with established (very old) capital infrastructure and well defined markets. To increase their revenue, the industry can’t raise prices — it must lower costs of production. So industrial biotech applications must fit into existing infrastructure without adding to capital costs.
Interestingly, in the lunch plenary with venture capital investors Michael Curry of Investeco Capital, Kef Kasdin of Battelle Ventures, Bill Lese of Braemar Energy Ventures, and Don Roberts of CIBC, all the speakers reiterated the search for capital-light opportunities. Following the recent economic downturn, venture capitalists are looking for companies with lower capital requirements and lower risks, which means they must have either lower up front costs or shorter timelines to return on the venture investment.
Roberts emphasized that recent IPOs — such as Gevo and Amyris — show good value by keeping capital costs low, ensuring steady low-cost raw material supplies, and planning to reach profitability quickly.