IFIC Survey: Americans’ Satisfaction with Current Food Labels Remains High

Farmer Gene

The International Food Information Council Foundation (IFIC) released its 2014 “Consumer Perceptions of Food Technology” Survey which explores U.S. adult consumers’ awareness, perceptions, and behaviors with respect to various aspects of plant and animal biotechnology, modern agriculture, and sustainability.

The Survey was fielded by Market Strategies International of Livonia, Mich., between March 28 and April 7, 2014, and involved 1,000 U.S. adults polled using an online survey tool. Results were weighted based on gender, age, race, education, region, income, and marital status to reflect the U.S. population. Results can be reported at a 95 percent confidence level.

Formerly the “IFIC Survey of Consumer Attitudinal Trends toward Food Biotechnology,” this survey is part of a series that has been conducted since 1997.

Top Key Findings

  • The majority of Americans have a positive view of modern agriculture, with more than seven in ten agreeing it can be sustainable and produce nutrition and high-quality foods.
  • Confidence in the safety of the U.S. food supply remains consistently high, at 67 percent.
  • Most Americans have heard something about food biotechnology. When
    discussed in terms of consumer benefits, they are primarily favorable.
  • More consumers this year are aware that there are foods produced through
    biotechnology currently in the supermarket.
  • The majority of Americans still support the current FDA policy for labeling of foods produced through biotechnology.
  • Four percent of Americans want information on biotechnology on the label, higher than in previous years, but still relatively low.
  • More than half of Americans (53%) say they are avoiding certain
    foods or ingredients, which is consistent since 2012. Sugars/
    Carbohydrates (30 percent) continue to be the most-cited foods
    people are limiting or avoiding.

BIO encourages you to read the Executive Summary as well as the report in its entirety.

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