Comparative Effectiveness Research Webinar

On Monday, March 14, the  (NPC) will host a webinar on the relationship between comparative effectiveness research (CER) and the environment for health care decision-making.  This is a noteworthy event that will feature Dr. Joe Selby, the executive director of the Patient-Centered Outcomes Research Institute, and other experts.

npc400x150Why is this webinar so significant?
As every biopharmaceutical company knows, we’re on the verge of a new, golden era in medical innovation.  The pipeline is filled with emerging new therapies for cancer, congestive heart disease, Alzheimer’s and other chronic illnesses.  Comparative effectiveness research can play an important role in providing more data on how specific treatments affect patients and therefore, in health care decision-making.

In the webinar, NPC will share the results of its sixth annual stakeholder survey on the subject. Each year, the organization collects the viewpoints of government leaders, payers, academic experts and health care organizations, among others.  This accumulated data tells us not only how these thought leaders perceive the significance of CER in health care decision-making, but also sheds some light on which organizations in the public and private sector are viewed as having the biggest impact on funding, guiding and disseminating health research.

The webinar will take place from 2 to 3 p.m., ET, on March 14.  It’s easy to register.  Just click here.   As we celebrate the modern miracles emerging from our companies’ laboratories, it’s incumbent upon us to know more about the environment in which they will be viewed and utilized.  This webinar will help crystallize that understanding.

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