Tag Archives: Advertising Standards Authority

I Say Sustainable, You Say…

The Guardian newspaper reported last week that environmental activist and reporter George Monbiot had successfully petitioned Britain’s Advertising Standards Authority (ASA) to ban an ad containing the tagline, “Biofuels — A Lower-Priced, Sustainable Answer to OPEC’s Oil.” The ad was sponsored by the Renewable Fuels Association, the Canadian Renewable Fuels Association, the European Bioethanol Fuel Association, and the Brazilian Sugarcane Industry Association. Though Monbiot’s petition is not publicly available, the ASA’s adjudication response indicates it Read More >

Biofuels & Climate Change  |  Leave a comment  |  Email This Post
Tags: , , , , , , , , , , , , ,