Tag Archives: Cheerios

Food Fight: Food Companies Wrestle with GMO Perceptions

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General Mills made headline news when it announced it would re-label its original Cheerios and source the cereal’s tiny amount of sugar and corn starch from non-GMO crops. Some in the industry accused General Mills of caving into consumer paranoia about GMOs in foods, a new trend in the food manufacturing and retail arenas. Following General Mill’s example with Cheerios, Post did the same for its Grape-Nuts cereal, and Smart Balance for its butter-like spreads. Read More >

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Grape Nuts and Cheerios Lost More than Just GMOs

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FoodNavigator-USA’s Elaine Watson, recently published a much needed informational piece for consumers titled “Goodbye GMOs (and vitamin B12, D, A, and Riboflavin): New non-GMO Grape Nuts and Original Cheerios are ‘certainly less nutritious’, claims professor.”  The article details her interview with Dr. Wayne Parrott, professor of crop science at the University of Georgia, who explains his confusion around the General Mills and Post Food decisions to use non-GMO formulations which ultimately goes against their mantra Read More >

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Cheerios Labeling “Has Emboldened, Not Appeased, Anti-technology Activists”

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There continues to be buzz in the media over General Mills’s January 2 announcement to source its original Cheerios’ tiny amount of sugar and corn starch from non-GMO crops. The Wall Street Journal published this week an op-ed titled, “General Mills Has a Soggy Idea for Cheerios – by labeling the cereal as non-genetically modified, the company has only emboldened its critics.”Written by Dr. Henry Miller, founding director of the FDA’s Office of Biotechnology, and Read More >

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