Tag Archives: General Mills

Food Fight: Food Companies Wrestle with GMO Perceptions

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General Mills made headline news when it announced it would re-label its original Cheerios and source the cereal’s tiny amount of sugar and corn starch from non-GMO crops. Some in the industry accused General Mills of caving into consumer paranoia about GMOs in foods, a new trend in the food manufacturing and retail arenas. Following General Mill’s example with Cheerios, Post did the same for its Grape-Nuts cereal, and Smart Balance for its butter-like spreads. Read More >

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Cheerios Labeling “Has Emboldened, Not Appeased, Anti-technology Activists”

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There continues to be buzz in the media over General Mills’s January 2 announcement to source its original Cheerios’ tiny amount of sugar and corn starch from non-GMO crops. The Wall Street Journal published this week an op-ed titled, “General Mills Has a Soggy Idea for Cheerios – by labeling the cereal as non-genetically modified, the company has only emboldened its critics.”Written by Dr. Henry Miller, founding director of the FDA’s Office of Biotechnology, and Read More >

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